Stray Kids’ Seungmin has been named the newest brand ambassador for British luxury fashion house Burberry. The announcement highlights the merging of Seungmin’s influence in the music industry with Burberry’s iconic style and heritage. Burberry shared that Seungmin’s authenticity, creativity, and innovative spirit align with the brand’s creative vision.
Daniel Lee, Burberry’s creative director, expressed excitement about the collaboration, stating, “We’re thrilled to welcome Seungmin to the Burberry family. His passion and sense of style make us even more excited for what’s to come through our collaboration.”
Seungmin also shared his thoughts on the partnership, saying, “It’s an honor to become an ambassador for Burberry, a brand with such rich heritage and a strong identity.
Seungmin joins Burberry as ambassador
I look forward to our journey ahead.”
The announcement was accompanied by photos of Seungmin wearing Burberry’s signature pieces, including the iconic trench coat and a stylish check jacket. Seungmin recently participated in Burberry’s new campaign celebrating festival culture, directed by Kim Gehrig and photographed by Drew Vickers. The campaign features notable figures such as Liam Gallagher, Goldie, Loyle Carner, Chy Cartier, John Glacier, Cara Delevingne, Alexa Chung, Lennon Gallagher, Molly Moorish-Gallagher, and Gene Gallagher.
In an exclusive Q&A, Seungmin shared his experiences from the campaign shoot in London, stating, “Everyone was so supportive and really seemed to enjoy and cheer on my energy, which brought me so much strength. I wanted to stay in London longer!”
The collaboration between Seungmin and Burberry aims to create a fresh narrative for the brand by merging timeless elegance with youthful and dynamic presence. Fans and fashion enthusiasts are eager to see the unique styles and innovative campaigns that will emerge from this exciting partnership.
