Pam Levine, the head of marketing for Disney Branded Television and National Geographic, is leaving her position as part of a larger restructuring effort at Disney. Her responsibilities will be distributed among other executives within Disney Entertainment Television. During her time at Disney, Levine led notable campaigns for projects such as “Percy Jackson & the Olympians” and the “Descendants” franchise for Disney Branded Television, as well as “Sugarcane” and “David Blaine: Do Not Attempt” for National Geographic.
As part of the restructuring, Levine’s duties will be reallocated to three of President of Marketing Shannon Ryan’s top executives. Erin Weir will add Disney Branded Television marketing to her current oversight of ABC Entertainment, ABC News, Disney Television Studios, Franchise, Affiliate Marketing, and syndication.
Disney marketing shift amid restructuring
Joe Ortiz will take on National Geographic marketing in addition to his responsibilities for Onyx Collective and Freeform. Candice Ashton will now oversee National Geographic and Disney Branded Television publicity teams, adding to her existing roles for ABC Entertainment, Hulu, Disney Television Studios, Freeform, and Onyx Collective. Aaron Goldman has already been managing marketing creative and operations for ABC Entertainment, Disney Branded Television, Freeform, Hulu, Onyx Collective, and National Geographic.
Levine, a former marketing executive with 20th Century Fox and HBO, joined Disney in June 2022, replacing Jayanta Jenkins. Her exit and the subsequent restructuring represent the latest in a series of realignments within Disney’s TV division, which has seen various leadership changes and layoffs in recent years.
