Frieze New York, the annual art fair, continues to attract galleries and collectors from around the world. The event, held at the Shed in Hudson Yards, features 67 galleries this year. “More people will see a work at a fair in three or four days than will come into your gallery in ten years,” said one exhibitor.
This highlights the importance of participating in art fairs like Frieze. The fair includes both long-time participants and first-time galleries such as King’s Leap of New York, Lodovico Corsini of Brussels, and Voloshyn Gallery of Miami and Kyiv, Ukraine. Frieze New York has been running since 2001 and has established itself as a key event in the art fair circuit.
Frieze draws global collectors
Galleries view it as a crucial opportunity to showcase their works to a wider audience. “In so many ways, it’s a mandatory part of the art ecosystem,” said one dealer, emphasizing the strategic significance of these fairs.
Book dealer owners, including those from the Outsider Art Fair, are heavily invested in these events. The Outsider Art Fair, also owned by one of the dealers, takes place in late winter in New York and attracts a dedicated audience interested in self-taught and outsider artists. The diverse range of galleries and new participants each year contributes to the vibrant atmosphere of Frieze New York, drawing collectors and art enthusiasts eager to discover unique pieces.
Despite some sentiments about doing fewer fairs due to various constraints, many still recognize the significant exposure and business opportunities these events provide. Frieze New York remains an essential event in the art calendar, bringing together a dynamic mix of galleries, collectors, and art lovers in an engaging setting.