Gunna, the popular Atlanta rapper, announced on July 2 that he is becoming a co-owner of the wellness hydration company Flerish. The decision aligns with Gunna’s health journey, which began after he changed his lifestyle a few years ago. “I don’t put my name on just anything.
Flerish is different, it’s clean, it works, and it’s become a part of my everyday lifestyle. I’m happy to be coming on board and look forward to the journey ahead,” Gunna said in a statement. Flerish launched in late 2024 and was founded by Avery Johnson Jr., son of NBA champion and former head coach Avery Johnson, along with venture capitalist Nick Nevins in 2023.
The brand aims to offer a natural alternative to sugary drinks, aligning with current health trends. “Right now, I’m focused,” Gunna stated. “There’s no off switch.
Gunna joins hydration venture Flerish
I needed something that supports me naturally and keeps me balanced, and that’s exactly what Flerish does.”
Gunna’s involvement is expected to expand the brand’s reach and appeal, especially among his fans. He has 32 million monthly Spotify listeners and over 5 million Instagram followers.
The “clean hydration” market has seen rapid growth, largely due to the demand for healthier alternatives to traditional sugary drinks like Gatorade. “Gunna is elevating every part of his life, and he’s bringing that same energy to Flerish,” said Avery Johnson Jr. “He’s not just a face for the brand.
He’s a true partner, and his vision will push us forward in powerful ways.”
Flerish is one of the first hydration brands to use watermelon as its base. Each bottle is layered with flavors and packed with clean, functional ingredients including Vitamin E, B6, B12, L-Theanine, Zinc, and Magnesium. The formula is built for performance and recovery, with no artificial sweeteners or dyes.
Flerish has already made its mark at cultural moments like the Super Bowl, Rolling Loud, NBA All-Star Weekend, and the NCAA Final Four. Its three signature flavors: Passion Fruit, Pineapple, and Mixed Berry, are available now online and in select retailers.
