CBS Texas is proud to announce the launch of its state-of-the-art Augmented Reality and Virtual Reality (AR/VR) broadcast studio, making it the only station in the region to offer this groundbreaking technology. The new AR/VR set launched on June 23, introducing an exciting way to deliver weather and news, immersing audiences in the story instead of just viewing it. With the ever-changing and often unpredictable weather across North Texas, meteorologists will be able to use the entire studio as a blank canvas to create realistic 3D weather elements such as clouds, wind streamlines, and storm systems.
New AR/VR technology enhances broadcasts
This technology will allow meteorologists to present more engaging and comprehensive weather reports, providing viewers with a better understanding of upcoming weather patterns. “We recognize the importance of staying current with the latest technology and advancements to enhance the storytelling experience,” said a CBS Texas representative.
“The AR/VR studio will revolutionize how we deliver our broadcasts, ensuring our audiences receive the highest quality newscasts with valuable information.”
The innovative AR/VR technology was developed by CBS Bay Area and is now being implemented across CBS Stations, in CBS News national broadcasts, and streaming on CBS News 24/7. CBS Texas remains committed to providing audiences with quality newscasts, and the launch of the AR/VR studio is a significant step forward in continuing that mission.
