Vin Diesel and Michelle Rodriguez, known for their roles in the Fast & Furious franchise, recently appeared in a Super Bowl commercial for Häagen-Dazs ice cream. The ad features the duo driving along the coast in a convertible, seemingly ready for action. However, they surprise viewers by slowing down to enjoy Häagen-Dazs ice cream bars, embodying the tagline “not so fast, not so furious.” The unexpected moment catches the attention of their co-star Ludacris, who pulls up alongside them, exclaiming, “Are you kidding me?”
Diesel shared a personal connection to the brand, revealing that his mother introduced him to Häagen-Dazs when he was a teenager.
He reminisced about rewarding himself with the ice cream after auditions as a young actor. The commercial’s pairing of the iconic ice cream brand with the Fast & Furious stars creates a contrast between the relaxation associated with enjoying a treat and the fast-paced life portrayed in their films.
Häagen-Dazs ad surprises fast duo
The franchise, which began in 2001 with “The Fast and the Furious,” has grown to include several sequels and a spinoff. Diesel also reflected on the significance of filming the commercial on the same stretch of the Pacific Coast Highway where he and the late Paul Walker raced 25 years ago. He expressed gratitude for the franchise’s impact on his life and the lives of those involved.
The Super Bowl, set to take place on February 9th, 2025, will feature a variety of star-studded commercials and movie trailers. In addition to the Häagen-Dazs ad, Ben Affleck will appear in a seven-minute short film alongside his brother Casey Affleck, Jeremy Strong, Jay & Silent Bob, and Bill Belichick. Another notable commercial is a spot for Hellman’s mayonnaise, which reunites Meg Ryan and Billy Crystal, the stars of the classic film “When Harry Met Sally.” The ad even features Sydney Sweeney delivering the iconic line, “I’ll have what she’s having.”
As the Super Bowl approaches, fans can look forward to an exciting mix of football action and entertaining commercials featuring some of their favorite celebrities.