.@etnow reports journalists & media in the #GRAMMYs backstage press room rose to their feet in applause when Beyoncé was awarded her long-overdue award for Album Of The Year. pic.twitter.com/ilG4RSxlOk
— BEYONCÉ LEGION 𐚁 (@BeyLegion) February 3, 2025
The 67th Annual Grammy Awards celebrated a historic win for Beyoncé, who secured the Album of the Year award for her country crossover album, “Cowboy Carter.” This win made her the most Grammy-nominated and Grammy-winning artist in history, leading to a 595% increase in streaming activity for the album. Other notable winners and performers also saw significant gains. Kendrick Lamar’s “Not Like Us,” which won Record of the Year and Song of the Year, saw a 74% increase in daily streams.
‘COWBOY CARTER’ by Beyoncé saw a 795% increase in streams on Spotify in the US following ‘Album of the Year’ win at the #Grammys. pic.twitter.com/CS801DDv2P
— Pop Crave (@PopCrave) February 3, 2025
Chappell Roan’s catalog rose 50%, thanks partly to her Best New Artist win, with “Pink Pony Club” experiencing a 109% jump in streams.
grammy effect boosts streaming numbers
Charli XCX’s “Von Dutch” and Raye’s “Oscar Winning Tears” saw significant bumps due to their Grammy performances.
Beyoncé talks to @ETNow about her first ‘Album of the Year’ Grammy win for ‘COWBOY CARTER’:
“It’s very surreal. It’s been 25 years of just working really hard and trying my best to keep growing and keep opening up doors…I’m very honored.” pic.twitter.com/IMZCm3CY4X
— Pop Crave (@PopCrave) February 3, 2025
Doechii’s medley performance stood out as the best of the ceremony, causing her songs “Catfish” and “Denial is a River” to leap in streaming numbers, alongside a major boost following her win for Best Rap Album for “Alligator Bites Never Heal.”
This year’s #GRAMMYs earned reported 15.4 million viewers, down 9% from last year. pic.twitter.com/vSoI9l3evz
— chart data (@chartdata) February 4, 2025
Fetty Wap made a surprising comeback through a viral trend featuring his 2015 hit “Again,” with streams surging by 265%, reaching 4.77 million last week. Apple TV’s “Severance” also boosted streaming for The Stone Roses’ “Love Spreads” and The Who’s “Eminence Front.”
Trinidadian soca star Yung Bredda’s “The Greatest Bend Over” has become a hit across the Caribbean, with streaming jumping by 940% and gaining traction on TikTok with over 34,400 posts. These surges in streaming and engagement highlight the dynamic nature of the music industry and how significant events like the Grammy Awards can substantially elevate artists’ profiles and reach.