Trixie Mattel stuns for her Do Lab set at Coachella.
📸: Jess Gallo pic.twitter.com/igiB9Y2HND
— Pop Crave (@PopCrave) April 14, 2025
Kylie Jenner made a surprise appearance at Revolve Festival’s pool party on Friday, April 11, during the Coachella music festival. The reality TV star and entrepreneur chose a bold, statement-making outfit despite the sweltering heat of the dry Coachella desert. Jenner’s wardrobe choice featured a halter ensemble with a micro mini hem and a daring plunge, made of a shiny, rubbery fabric in a vibrant mango yellow color.
The outfit perfectly matched one of the cans from her recently launched collection in collaboration with Poster Girl. Jenner’s footwear choice was just as bold as her dress. She wore heeled thong sandals, a somewhat controversial choice given the desert setting.
Charli xcx wears a “Miss Should Be Headliner” sash at her Coachella afterparty.
Green Day was the headliner for that night. pic.twitter.com/SjCPixC5Jn
— Pop Crave (@PopCrave) April 13, 2025
Day 2 #Coachella slay in a custom look by Crop It Link It's Hot: https://t.co/iVzKRrirfn 💖✨
Hana O’Connor is one of 50 incredible women who received a grant through my nonprofit 11:11Media Impact and GoFundMe after the LA fires destroyed her small biz.
What started as support… pic.twitter.com/P924Qv0rcX
— Paris Hilton (@ParisHilton) April 14, 2025
Kylie Jenner’s bold poolside style
However, as an extremely involved CEO, Jenner didn’t just show up to support the brand and oversee the label’s activations; she also made sure to coordinate her outfit with the drinks she was promoting. This has become somewhat of a tradition for Jenner.
Lorde, Billie Eilish, Charli xcx and Troye Sivan stun at #Coachella. pic.twitter.com/gC8Z0QmgH5
— Pop Base (@PopBase) April 13, 2025
Early this month, she starred in the Palm Springs Pack’s campaign wearing a pineapple yellow latex bandeau and matching high-waisted skirt, perfectly matching the logo of the pineapple-flavored drink she held. Last May, Jenner embraced a modern-day pin-up girl look by wearing a white button-down tied under her breasts for a cropped fit, booty jorts, and red mules, matching the white bottle with a red logo she was promoting. A few weeks later, she appeared alongside her BFFs Anastasia “Stassi” Karanikolaou and Victoria Villarroel, each wearing bikinis that matched the cans they were holding.
It’s a marketing tradition that Jenner has turned into an art form. Kylie Jenner continues to make waves with her bold fashion choices and clever marketing strategies, proving once again that she is a force to be reckoned with in both the fashion and business worlds.
