Lim Young-woong has topped the trot singer brand reputation rankings for February 2025. This is according to a big data analysis conducted by the Korea Corporate Reputation Research Institute. The research institute analyzed 83,111,751 pieces of trot singer brand data collected from January 23, 2025, to February 23, 2025.
The brand reputation index measures consumer participation, media presence, communication, and community interaction with trot singer brands. This February’s data shows a 14.88% increase compared to the 72,348,202 pieces of data collected in January 2025. The brand reputation index reflects consumer online behavior and its impact on brand consumption.
The analysis includes both positive and negative evaluations of trot singer brands. It also looks at media interest and consumer engagement. Lim Young-woong’s brand ranked first with a brand reputation index of 6,742,064.
This marks a 23.56% increase from January’s index of 5,456,666. The breakdown includes a participation index of 1,521,381, media index of 1,719,735, communication index of 1,810,800, and community index of 1,690,149. Park Ji-hyun’s brand came in second with a reputation index of 3,461,466.
This is an 11.50% increase from January’s index of 3,104,375.
Lim Young-woong triumphs in rankings
Lee Chan-won was third with a brand reputation index of 3,073,853.
This shows an 8.99% decrease from January’s 3,377,376. Kim Yong-bin ranked fourth with a significant rise to 2,920,768 from January’s 826,625. This reflects a 253.34% increase.
Park Seo-jin was fifth with an index of 2,620,884. This is a 53.93% rise from January’s 1,702,631. Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, explained the results.
He said that the overall increase in trot singer brand data indicates a rising consumer interest and media coverage. He noted, “Brand consumption increased by 44.91%, brand issues by 44.04%, and brand communication by 8.14%. Brand spread saw a slight decrease of 2.05%.”
The analysis highlighted Lim Young-woong’s high scores in “Entering, Precious, Revealing” for link analysis.
It also showed keywords like “Hero Generation, Netflix, I’m Hero The Stadium.”
Positive sentiment towards Lim Young-woong was notably high at 91.86%. Other trot singers analyzed in the report include Tae Jin-ah, Na Hoon-ah, Nam Jin, Young Tak, Son Tae-jin, Joo Hyun-mi, Song Ga-in, Seol Un-do, Jang Yoon-jung, Jang Min-ho, Hong Jin-young, and more. This data provides useful insight into the evolving popularity and brand engagement of prominent trot singers in South Korea.